Content marketing involves so much more than just posting blogs on your website. You can only communicate effectively to you audience with engaging, relatable, relevant and unique content. It has been proven that content marketing is 62% cheaper than other traditional marketing strategies, helping to generate three times more leads.
You can’t take a one-for-all approach with content marketing, it’s all about finding out what your specific audience needs and satisfying that desire. Whether it’s compelling video ads or research-based blog articles, our team will ensure you’re attracting the right types of consumers with a bespoke content marketing strategy.
Content marketing is a form of marketing that involves the creation and sharing of media and publishing content that’s of value to your target audience. It includes social media, search engine optimisation, blogging and other forms of digital communication.
However, content marketing doesn’t only include blogging, it goes far beyond that. The main goal behind your content marketing strategy is to attract potential leads by publishing custom-made educational or entertaining content.
This is a great way for your brand to establish itself as an expert in your industry through article writing and promotion. This can also help to improve your website’s SEO by attracting high-quality backlinks. By sharing informative, helpful content on your website or blog, you’ll also be able to increase your organic traffic and social media engagement.
With a well-rounded content strategy, we can help you push potential customers through the conversion process, significantly increasing your return on investment in the long-term.
Developing distinctive, custom written content that tells your company’s unique tale is critical to establishing a recognisable brand voice and identity online.
When optimised and thoroughly researched, content can dramatically improve the performance of your digital marketing and connect with your audience.
Our 10 step content marketing process…