SEO stands for ‘search engine optimization’. In simple terms, it is the process of improving your websites visibility, when people search for products or services related to your business in Google, Bing, and other search engines. To achieve this we will optimise a site’s configuration, content relevance and link popularity to make its pages more relevant for user search queries which, in turn, improves that page’s ranking on search engines.
The better visibility your pages have in search results, the more likely you are to gain attention and attract prospective and existing customers to your business.
There’s fierce competition in SEO, so it’s crucial to have a well-defined SEO strategy. Thrive Online can help you create content that appeals to consumers and optimizes it for search engines, ensuring that your website meets Google’s standards.
Your business could be at risk if you are not appearing in search results. Google processes an estimated 2.5 trillion searches each year, and most websites rely on it. If you aren’t optimising for search engines, you might be missing out on reaching your full potential.
The thing is, search engines can only give what they have, and with many competitive search terms, your job isn’t just to improve the quality of your own website; you must also react to what other websites are doing.
It’s crucial to define your SEO strategy, since most major businesses are now investing in SEO. Choosing the right agency will help you create content that is more engaging and optimised than your competitors’, as well as ensuring that your website adheres to Google’s requirements.