Why you should audit your online presence
Let’s be real. Online presence is everything these days. If people can’t find you online, they won’t be able to find you in real life either. It isn’t enough to put up a website and call it good; your online presence needs to enhance your brand and drive traffic to your brick-and-mortar establishment as well. The problem is that many small businesses don’t have the budget for a digital marketing company or another agency to manage their online presence. That doesn’t mean you have to settle for second best when it comes to your online presence though. With a little bit of research and creativity, you can audit and improve your online presence on a small budget. Here are five ways you can do that right now!
Google Analytics
The easiest way to do this is to use Google Analytics. This will tell you how many people are visiting your website, where they’re coming from, and what they do when they get there. It will also tell you how long people stay on your website and what they click on. This information will help you decide which parts of your online presence need improvement and which parts are working just fine.
SEM Rush Local Listing Manager
Maintaining up-to-date business listings helps your customers to find and contact you more easily. Accurate business listings across multiple directories can also help to improve your local SEO by helping Google to deliver correct contact information when your customers search for you.
Local Listing Management is the process of checking and updating your business information, such as your business name, phone number, address, or website, in all the online directories where that information is published.
Screaming Frog SEO tool
The SEO Spider is a powerful and flexible site crawler, able to crawl both small and very large websites efficiently while allowing you to analyse the results in real-time. It gathers key onsite data to allow SEOs to make informed decisions.
Site Improve
SEO checking tools are built to automatically crawl anything from a single web page to a whole website. They simulate the way a search engine crawls your site. This makes it possible to spot any errors or areas for improvement quickly.
The Siteimprove SEO Checker uses a proprietary algorithm that’s been developed in-house. It scans a site, identifies common SEO issues in seconds, and then ranks them by importance and how difficult they are to fix.
Conclusion
A good online presence is more important than ever these days. This doesn’t mean you need a ton of money to achieve a great online presence though. All it takes is a little bit of research and creativity to audit and improve your online presence on a small budget. From there, all you need is a little bit of patience as you work to drive traffic to your website and increase your online presence.
